Ad blockers offer opportunity to online publishers

Imagine a web without ads: No more intrusive page takeovers, no more irrelevant pop-ups, and no more bizarre, third-party banners promising a septuagenarian’s secret to wrinkle-free skin.

For millions of media consumers around the world, this commercial-free utopia is a reality.

Ad-blocking has been a major concern for digital publishers and advertisers for a number of years, with consumers migrating to mobile, where the uptake in ad-blockers is greater.