Ad-blockers on the rise despite efforts of mobile phone firms

In the internet economy, Asia is often a harbinger for new services such as messaging apps or mobile payments. 

It’s now way ahead on another trend — more people in Asia have installed software on their mobile phones to block web advertising than anywhere else in the world.

The upshot for media firms that rely on online advertising: Stop overloading pages with intrusive ads and learn to live with lower revenues while experimenting with new methods on charging for content.