William Hill bets on boost to soccer wagers

William Hill chief executive James Henderson has predicted a boost to betting on next season’s Premier League after Leicester City defied odds of 5,000/1 to win this year’s title.

“I would expect the market for next season to be bulging,” Mr Henderson said yesterday after the leading British bookmaker maintained a reduced profit forecast for the year.

William Hill lost about £2 million (€2.5m) on the Premier League after having to pay out on 25 wagers placed on Leicester at long odds.