Irish start-up Anam links with Tata to tackle fraud

Irish start-up Anam Technologies has teamed up with one of India’s largest telecom companies to tackle revenue loss and fraud.

Irish start-up Anam links with Tata to tackle fraud

Tata Communications which employs more than 8,000 employees globally has partnered with the Dublin start-up to create an end-to-end solution that tackles spam, fraud and so-called A2P (app to person) SMS “grey routes”.

Grey routes refer to messages sent to users via web-based apps that doesn’t generate deserved revenue for the telco.

With telcos under pressure from falling messaging revenues, tackling grey route traffic which is estimated to cost companies up to $5bn annually is becoming increasingly important.

“Tackling grey route traffic is a highly attainable opportunity for all mobile network operators,” Anam chief commercial officer Brian D’Arcy said.

“It involves a two-phased approach to firstly protect the network with the right technology and business processes, and secondly guarantee reach via global connections to A2P messaging users.

The combined expertise of Tata Communications and Anam creates an end to end A2P delivery channel with a focus on generating new revenues for mobile network operators.”

Tata Communications, which is owned by the sprawling conglomerate Tata Group of companies, has annual revenue of more than £3bn 80% of which is generated outside of India.

In 2012, it signed an agreement with Formula 1 to be the official communications provider of the sport.

“It’s been estimated that grey routing could be costing mobile network operators globally up to $5bn annually in lost revenues.

Furthermore there is no guarantee that messages sent using grey routes are actually delivered to their intended recipients.

“The combined capabilities of Tata Communications and Anam enable mobile network operators to maximise revenues from A2P messaging, and ensure that messages will always get safely from A to B,” said Tata Communications president of mobility and collaboration services, Anthony Bartolo.

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