‘Conor McGregor effect’ boosts sales for Louis Copeland

The man behind the celebrated Louis Copeland brand has credited the ‘Conor McGregor effect’ for helping his business record a steady increase in revenues in 2015.

Working in the family business since he was eight years old, Mr Copeland, now 66, confirmed that it recorded a profit in 2015 following “a steady increase in revenue”.

Mr Copeland credited the McGregor effect for more young people buying suits.