Eir finalises Setanta Sports Ireland takeover deal

Eir has denied it is putting itself back in the shop window despite agreeing a deal to buy Setanta Sports Ireland and saying it is looking at more acquisitions likely to boost its value.

While heavily mooted for a number of weeks, the deal seeing the diversified telecommunications group, formerly known as Eircom, buy Setanta Ireland for an undisclosed sum was only confirmed yesterday.

Recent reports suggested Setanta is worth around €20m. It ranks as Eir’s largest acquisition since buying the Meteor mobile network in 2005.