PwC’s 2015 Digital IQ survey: Irish firms lag behind global digital investment levels

Irish businesses recognise the growing importance of technology to their financial performance but lag far behind their international counterparts in terms of digital investment.

The contradictory approach of Irish businesses is limiting their potential and stymying digital development, according to new research.

Business leaders here also see a smaller scope for the impact of investing digitally with most viewing it as a way of adding value within the existing structure of their company as opposed to having the potential to change how they operate, PwC’s 2015 Digital IQ survey reveals.