Amazon set to take on grocery sector

Retail giant Amazon has begun selling chilled and frozen food products online amid speculation it is to launch a full-scale assault on the grocery market.

The US-owned firm now offers a range of 50 to 60 products to customers in London and Birmingham using its ultra-fast Prime Now service which allows items to be ordered for delivery within 60 minutes.

Among the products are low-fat butter, Cathedral City cheddar, Chicago Town pizzas, Ben & Jerry ice creams and Bird’s Eye fish fingers. They are among 10,000 products offered on the Prime Now service.