Over half of marketing staff get pay rises

Marketing executives are receiving wage increases, with lucrative bonuses being paid to staff in industries that are benefiting most from the economic recovery, a major survey has found.

The Marketing Institute of Ireland, and the Alternatives Group, found that half of all marketing people received a salary increase of up to 5% during the year, though a third of marketing people in still-struggling sectors got no pay rise at all.

Spending on digital marketing exceeded that of above-the-line advertising for the first time in Ireland, and digital is now fully integrated into marketing functions across all industries.