Supermac’s clash with McDonald’s rumbles on

The David and Goliath brand war between Supermac’s and McDonald’s is set to rumble onto into next year.

This follows the European Commission granting fast food giant McDonald’s a further two months in which to respond to Supermac’s staunch defence of its brand and rejection of McDonald’s grounds of objection to the use of the Supermac’s brand in continental Europe and Australia.

Supermac’s boss Pat McDonagh personally delivered the firm’s rejection of McDonald’s grounds of objection last June at the EU Office for Harmonisation in the Internal Market at Alicante in Spain.