Britvic’s Irish sales growth continues

The Irish operations of UK-owned soft drinks producer, Britvic, has seen its third consecutive quarter of revenue growth; with a 0.7% annualised rise evident in the 12 weeks to July 5; the third quarter of the company’s financial year.

“Ireland has now delivered three successive quarters of revenue growth. The adverse price/mix in our own brand revenue reflects both a competitive carbonates category and the continued growth of the lower value, plain water category,” the company said in a trading update yesterday.

A centralisising of its wholesale operations, here, and downsizing of headcount has helped Britvic Ireland stabilise in recent times after a number of troublesome years. The company significantly upped its presence in the Irish market, eight years ago, with the purchase of C&C’s former soft drinks division; giving it such well-known brands as Ballygowan, Club and Miwadi.