Boxing clever with travel Big Data

An Irish start-up firm is eyeing global airline and travel markets for its predictive marketing software, writes Trish Dromey.

WITH predictive marketing software designed to help airline and travel companies boost sales, Dublin start-up Boxever is getting ready to take on the world.

Back in 2011, it developed a solution for travel companies which made use of big data and customer information to generate individual offers and marketing messages for customers when they are booking a flight online.