Tim Cook: Users’ privacy under attack from tech giants

The chief executive of Apple has warned consumers their privacy is under attack from tech companies lulling them into a false sense of security.

Tim Cook said Silicon Valley companies are “gobbling up” everything they can learn about their customers in an attempt to sell advertising.

The approach is one Apple does not believe in, he told attendees of a dinner hosted by the Electronic Privacy Infor-mation Centre in Washington, DC.