Google ‘grenade’ could hurt SME online trading

Irish SMEs will be hit hardest by a change in how Google displays search results as they continue to lag way behind in their online and mobile presence.

The search engine giant has brought into effect changes to its algorithm that sees businesses whose sites are not deemed as mobile-friendly relegated further down in its search results.

Google’s algorithms, which rely on more than 200 unique clues as to what you are looking for, are the computer processes and formulae that take your questions and turn them into answers.