The Small Business Column

When you put a price on a product or service you are not only putting a price on it to entice customers but also putting a worth on your own skills and the business itself.

So, here are a few things to consider when you’re setting that price.

Every business needs money to survive and, more importantly, to grow. That means that, when you set a price on what you do, it should have the present and the future in mind. As you refine and improve the product offering you will need to look at increasing the price as well.