Twitter’s efforts to engage users yet to fully pay off

Twitter’s efforts to improve user engagement and growth rates are taking longer than expected to gain traction, prompting a wave of rating and price target cuts on the stock.

Twitter’s shares fell 14% to a near four-month low of $41.80 (€32.80) in early trading yesterday.

Up to Monday’s close, the stock had already fallen about 24% this year. The online messaging service said on Monday its timeline views per user, a measure of engagement, fell 7% in the third quarter.