Fiat stuck in the slow lane with retro 500 brand

While rivals roll out new models and concept cars, Fiat has little to show at the Paris auto show besides another variant of its retro-styled 500 compact car, in what is starting to look like a worrying trend for its namesake brand.

Following the full takeover of US unit Chrysler, the newly named Fiat Chrysler Automobiles has set out an ambitious growth plan focused on its upmarket Alfa Romeo, Maserati, and Jeep brands.

Analysts say it makes sense to concentrate on higher-margin premium vehicles that are selling strongly in the US and emerging markets, but are concerned the group is neglecting a Fiat brand which still accounts for a large chunk of sales.