ExamTime looks at premium subscriptions for cash growth

Boasting almost 200,000 active users at the height of its business in May, Irish tech start-up ExamTime is positioning itself to monetise its extensive user base as it launches its full service this week.

The e-learning platform, founded by Dualta Moore and which employs 25 full-time staff, is looking at premium subscriptions to drive revenue growth rather than advertising, which it says will not feature on the site in the short-term, at least.

With 600,000 registered users, the online platform allows anyone to create content ranging from tutorials on cell structure and global demographics to more trivial matters, such as users’ knowledge of the Harry Potter series.