Small business column: Tips for handling complaints on social media

This week, Kehlan Kirwan from the Small Business Show looks at dealing with online and social media complaints and what businesses can do about them.

It’s tough to hear criticism about your business. Whether it’s about a product you make or a service you provide. In this age of social media, handling complaints and angry customers can be more of a PR exercise than customer service.

Here are some good tips when dealing with complaints from customers online and through social media: