Counting the success of Bloom 2014

The spectacular success of Bloom 2014, the five-day gardening and food showpiece which ended last night at Dublin’s Phoenix Park, is reflected in the statistics released by organisers Bord Bia.

Counting the success of Bloom 2014

Last year, a behaviour and attitudes study valued the onsite sales at €5.5m with business this year again, well, blooming.

Bloom 2014 attracted more than 106,000 visitors. Around 80,000 plants worth an estimated €750,000 were sold, and some 27,000 people availed of a free shuttle bus service.

* Some 116 Bloom medals and awards were presented to designers, nurseries, floral artists, exhibitors, and botanical artists.

* A total of 130 food buyers attended a Bord Bia business breakfast for one-to-one meetings with exhibiting artisan food and drink companies.

* Some 30 show gardens were a big attraction.

* A total of 30,000 ice-creams were sold by on-site caterers.

* Some 100 polytunnels valued at €850 each were sold.

* €200,000 worth of sales was reported by the Craft Council of Ireland within the craft village.

* 10,800 packs of Keoghs crisps were sampled and over 8,300 summer berries were enjoyed at the Keeling’s stand.

* In all, 30,000 Bord Bia recipe booklets were distributed at the Quality Kitchen Chefs Stage.

* Some 50 pieces of Irish sculpture featured in the Sculpture Garden.

* Some 20 sheep were sheared producing over 70kg of wool.

* A total of 582 people, including Taoiseach Enda Kenny, danced for the #BloomisHappy video.

* Some 2,000 plants were cared for each day in the Plant Creche.

* A total of 82 tonnes of waste material from Bloom will be recycled.

* Some 4,000 people worked onsite over the five days including a total of 170 volunteers.

* It will take 14 days to clear the Bloom site. It took 31 days to build.

Bord Bia chief executive, Aidan Cotter, said Bloom 2014 has been an outstanding success and feedback from those trading onsite had been extremely positive.

“Bloom is now firmly established in the parklands setting of the Phoenix Park and is regarded as the most important event in the Irish horticulture calendar.

“Bord Bia is privileged to provide this public showcase of Ireland’s world- class food and horticulture sectors, both of which significantly contribute to Ireland’s economy,” he said.

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