‘Inform public of below-cost goods’

Consumers should know if the food they are buying is being sold below the production cost, according to environmental body An Taisce.

An Taisce has submitted a proposal to the Government that would require the country’s five biggest retailers to display the amount they pay to farmers for certain foods — the “primary produce amount” — alongside the sales price in an attempt to battle below-cost selling.

An Taisce’s policy director, James Nix, said the practice of below-cost selling is putting Ireland’s whole food sector at risk.