Evolving French tastes offers opportunity for bread producers

French consumer tastes in hamburgers have evolved in recent months, a Bord Bia advisory has informed Irish agri-food exporters.

Writing in the latest edition of Bord Bia’s industry newsletter Food Alert, Paris-based Bord Bia analyst Victoria Larragy notes that French consumers are the second largest consumers of hamburgers in Europe.

She stated that, within the French market, 69% of consumers who purchase burger meat intend to use it for burgers prepared at home. In 2012, €32m worth of hamburger buns were sold, an increase of 16.8% on 2011 levels.