Sponsorship and broadcast deals to help Man Utd keep pace with rivals

New sponsorship and broadcast deals are expected to drive record revenues for English soccer champions Manchester United in 2013-14 and enable them to keep pace with European rivals including Real Madrid and Barcelona.

United, controlled by the American Glazer family, forecast revenues would rise to between £420m and £430m (€502m-€514m) in the year to next June. That was based on the team finishing at least third in the English Premier League and reaching the quarter-finals of Europe’s Champions League and domestic cups.

United were already Britain’s richest soccer club and will benefit from enhanced Premier League TV rights deals that began last month and new club sponsorship deals including a particularly lucrative one with General Motors.