Facebook to clarify data rules for ads
The company, owner of the world’s largest social-networking service, said it is working to provide simpler language on how it may use a member’s name, profile picture and other data for ads. Facebook also plans to add a provision that says minors will verify that a parent or guardian has consented to them being part of such ads. “The goal here is to be very clear with people about how advertising works on Facebook,” Erin Egan, chief privacy officer for policy, said.
Facebook is seeking to reassure its 1.15bn users about how it manages and protects member information amid efforts to retain its consumer base and sustain revenue growth. The company has faced multiple privacy flaps over the past few years, which it has taken steps to address. In late 2012, it unveiled new privacy tools that provided shortcuts for managing settings, including what members can see on user accounts.
