Airline aims to be natural choice for US-bound fliers

Aer Lingus have successfully reorientated their business model to make the company the natural choice for customers in Europe and Britain to fly to the US.

Aer Lingus CEO Christoph Mueller said that they made a conscious decision three years ago to make Aer Lingus into the natural choice of airline for people flying to the US. Since then the airline has gone about signing deals and arranging routes to funnel passengers in from Britain and as far afield as Germany to fill their transatlantic routes.

Mr Mueller said they came up with the strategy in 2010 when they realised they could not rely on the Irish domestic market to support the company’s future.