Birds Eye: All beef in our burgers will be from Irish and UK farmers

Food group Birds Eye has committed to buy all of the beef used in its burgers from British and Irish farmers.

In the four weeks to May 11, the company has enjoyed a 72.8% surge in its market share as its customers have been stocking up for the barbecue season. The overall market was down 1.5% for those four weeks.

Since mid-February, the company — which sells more than 100m beef burgers a year in the UK and Ireland — has seen an 11.9% jump in burger sales in a market that was down by more than a third (-34.4)%. The company is happy with its customers’ renewed confidence following the recent horsemeat scandals which hit the sector earlier this year.