CAP reform, not horsemeat, will be defining story of 2013

While the horsemeat controversy has not affected the core fresh beef business, it will inevitably leave a lasting impression on the relatively small frozen processed beef segment of the market.

DNA sampling has become an integral part of the monitoring landscape and all products will require quality-assured accreditation. Work is under way to simplify and shorten supply chains in some parts of the processed beef market.

Of course, the problem goes beyond Ireland. The fraudulent adulteration and mis-labelling of some frozen manufacturing beef with horsemeat is a pan-European issue. Decisive action is required at an EU level to ensure consumer concerns are addressed comprehensively. The Irish beef industry is well-positioned to respond.