Cartoons used to woo Irish into ‘staycations’

Sweeping panoramic views ofIreland’s countryside have been replaced by cartoon characters as part of Fáilte Ireland’s new TV campaign to entice Irish people to holiday at home in 2013.

The brave decision to use an animated series and abandon traditional-style TV commercials to promote Irish holidays is part of the national tourism development authority’s aim to build on the €8.9m domestic trips made by Irish holidaymakers last year.

Research by Fáilte Ireland shows that 57% of people plan to take at least one break in Ireland this year The €2m marketing campaign will see the first TV ads air on Mar 11.