Teresa Brophy, of Bord Bia’s home markets division, notes that around 95% of households are now buying fish every two to three weeks. Many of these are people who enjoy cooking, while many are also people living in households without children.
Ms Brophy said: “Fresh fish overtrades in pre-family (1-2 person under 44 years) and 45+ year households without children. Fresh fish shoppers tend to be health conscious and enjoy cooking compared to those buying frozen fish who tend to be more price conscious.”
In terms of the highest value share, salmon represents 50% of fresh fish sales followed by cod (9%), prawns (8%) and haddock (5%). While from a small base, Hake is one of the fastest growing fresh fish and is seen by consumers as an alternative to cod. Irish shoppers currently spend €3.5m on fresh hake, an increase of 83% on 2011 levels.