Households without children push spending on fish to €193m

Health-aware consumers, notably those who do not have children, are spending more money on fish, rising 5% in 2012 to €193m, according to industry analysis from Kantar Worldpanel and Bord Bia.

Teresa Brophy, of Bord Bia’s home markets division, notes that around 95% of households are now buying fish every two to three weeks. Many of these are people who enjoy cooking, while many are also people living in households without children.

Ms Brophy said: “Fresh fish overtrades in pre-family (1-2 person under 44 years) and 45+ year households without children. Fresh fish shoppers tend to be health conscious and enjoy cooking compared to those buying frozen fish who tend to be more price conscious.”