Bord Bia ‘committed’ to developing export strategy for artisan cheese

Bord Bia is committed to developing an in-depth export strategy for the farmhouse and speciality cheese sector, building on sales soaring by 43% to €4m for the 12-month period ending Jul 2012.

One possible development in the pipeline for the sector is a three-country application, along with the Netherlands and Germany, to gain EU funding to promote artisan cheeses.

If successful, the three applicants would conduct similar consumer promotions in their three markets over a nine-month period.