Ladbrokes acquires Betdaq betting exchange for €30m

British betting services giant Ladbrokes has acquired the Dublin-based betting exchange, Betdaq for an initial consideration of €30m.

Ladbrokes confirmed two weeks ago it was in talks with the Dermot Desmond- founded firm over a possible takeover, in response to media speculation.

Ladbrokes confirmed the purchase yesterday; saying it should be earnings accretive this year and allow it to address “the full spectrum of the broader sports betting market and access a greater share of existing and future customers’ betting expenditure”.