Unpalatable lessons for food industry to learn

It has been another tumultuous week for the Irish economy and particularly for the Irish food industry.

For Bord Bia, which has responsibility for the promotion of the food industry, the news that a product purporting to be one thing is in fact another, makes their job somewhat more difficult.

How much more difficult remains to be seen, but for an industry so dependent on consumer confidence and reputation, anything that places a question mark over any food product produced in the country will have to be handled very carefully.