‘Key to success is identifying trend’

To ensure that Irish food remains ahead of consumer trends globally Bord Bia has carried out thorough market research initiative.

The CEO of Bord Bia, Aidan Cotter said that in the last five years Bord Bia has been engaging in extensive consumer research.

“The key to success in the food industry is trying to identify the next trend in food,” hesaid. At the cutting edge of this research is Bord Bia’s head of insight and innovation Helen King.