Irish media market to grow 2.7%

The Irish entertainment and media market is set to grow by 2.7% and reach more than €4.37bn in value, according to PricewaterhouseCooper’s (PwC) latest global entertainment and media outlook.

The research by PwC points to the majority of the growth being driven by digital sectors as the traditional media business model declines.

Internet advertising is the only segment of the media market where PwC foresees double-digit growth.