Distillers urges sponsor rethink

Irish Distillers’ CEO Anna Malmhake has called on the Government not to restrict alcohol firms from sponsoring major events.

Ms Malmhake was speaking on the back of a strong set of full-year results from Irish Distillers’ parent, Pernod Ricard — which included a good showing for Jameson — and referring to recent talk of heavy restrictions being introduced on alcohol brand sponsorship.

In May, Minister of State Roisin Shortall pledged to phase out, “over a reasonable period of time”, alcohol sponsorship, particularly of sports events.