H&M 11% rise in sales represents third consecutive month of growth
Although the monthly figure missed initial market estimates of 12.4%, growth came despite consumer gloom in Germany — the company’s single biggest market — and was largely driven by the company’s aggressive expansion drive in recent months.
On a like-for-like basis — measuring just those stores that were open during the same month last year — July sales were up by only 2%. This figure was also down, slightly, on initial estimates of 2.7%.
