Thomond Park fixtures boost profits at hotel

The general manager of a Limerick four-star hotel yesterday described the impact of Munster rugby as being very important to the success of the hotel.

The Limerick Strand Hotel overlooking the River Shannon is a 10-minute walk from Thomond Park and benefits from the 10 or so Munster fixtures at the park each year.

Accounts just filed to the Companies Office show the hotel recorded a pre-tax profit of €27,718 in the 12 months to the end of Dec 2010.

This follows the 184-room hotel recording revenues of €7.7m during that year.

General manager, Sean Lally said: “We enjoyed double digit growth in revenues last year and are projecting to do again this year.” He said the hotel enjoyed a profit in 2011 and is anticipating recording a profit again this year.

The hotel was opened in 2007 under the Hilton brand. The association with Hilton ended in 2008 “and since then, the hotel has gone from strength to strength. The hotel has been very successful,” Mr Lally said.

He said the All-Black and Australian rugby teams along with a host of Munster’s other opponents have stayed at the hotel when in Limerick to play Munster.

“The Munster connection is very important to the success of the hotel. It is very positive.”

The hotel is owned by Galway man John Lally (no relation to Sean Lally) and the figures show in 2010, the hotel recorded an operating profit of €79,033 and interest payments of €51,315 reduced the profits to €27,718.

Sean Lally added: “It is a tough market out there and you have to put your shoulder to the wheel to get the business and we are doing that.”

Mr Lally said the 15 hotels in Limerick have pooled resources to increase business and last year raised revenues in the 4-star sector by 14% in July and August.

The directors’ report says the hotel “traded well in 2010 and revenues have continued to grow in 2011 and 2012. The directors are confident of its prospects”.

Staff costs last year came to €3.1m.

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