Discounters continue to surge

The growth of German discounters in the Irish grocery market continues unabated, with Aldi and Lidl on course to become bigger players individually than Superquinn in the coming months.

The latest grocery market figures from Kantar Worldpanel in Ireland, published for the 12 weeks ending Apr 15, shows Lidl’s 6.2% market share ahead of Superquinn’s 5.7%. A 20% surge in growth by Aldi pushed it to a milestone 5%, fast catching up on Superquinn.

The good news for the sector is that it is back in growth albeit by just 0.6%.