Kerrygold bids to grow market share in China

The Irish Dairy Board has launched Kerrygold UHT Milk in the Chinese market as part of a plan to extend the Kerrygold product range in the growing market.

To enhance its existing distribution structure, the company has signed a distribution agreement with Chinese company, Algrow Trading Company, based in Beijing, to distribute its range of products in major urban centres including Xian, Zhengzhou and Wahan which will strengthen its regional distribution network.

Board chief executive Kevin Lane said that the distribution deal would help grow the Kerrygold market share in China.