Listening to what the market wants

Waterford company Zolk C was the first to enter the market with an electronic hand-held tourist guide, bringing heritage sites to life and is now turning its attentions to the lucrative North American tourism market, writes Trish Dromey.

WATERFORD company Zolk C will be scaling new heights in the Canadian Rockies this year, providing passengers on the Jasper Tramway with a high-tech, augmented reality experience 7,000 ft above sea level.

Back in 2007, the company was the first to enter the market with an electronic hand-held tourist guide which provides audio and video content triggered by GPS satellite. Since then, the company has installed its technology at eleven tourist sites in Ireland and Scotland.