Rebranding the perfect tonic for pharmacy group

DOCMORRIS is Ireland’s largest pharmacy retail group with 72 stores located across 15 counties, including the major centres of Dublin, Cork, Kilkenny, Limerick, Waterford, Wexford and Wicklow.

The company employs 850, and operates under two brands, DocMorris and Unicarepharmacy, as the rebranding roll-out continues. “We are over one third of the way through our rebranding with the 27th store just completed,” says Cormac Tobin. “As well as that, we have also launched our franchise option and would hope to have a few of those stores opening in the New Year. All in all, it’s been a very busy year for us.”

With the new name taken from a combination of its obvious medical association and one of the founder partner’s love of Morris Minor cars, the company’s progress in 2011 has been underlined by coming out on top at this year’s Retail Excellence Retail Awards winning Company of the Year and Best Employer.