Top brass must be transparent or pay the price

IT’S hard to keep Michael O’Leary or Ryanair out of the news, but then again that is part of his and its business model.

Good news, bad news or controversy doesn’t seem to bother them — as long as they are in the news.

So whether it’s landing at airports 100km away from the named destination, threatening to add charges for using the bathroom, charging for priority boarding and allowing everyone to board at the same time, or making it difficult for those with any ailments or infirmities to board a plane does not seem to matter. It is news and, better still, the exposure underpins the fact that, by and large, the flights are cheap and plentiful.