Canadian beef producers eager to develop trading links with the EU

BEEF producers in Canada and Europe share similar views on the need for sustainability and high production values, according to one leading Canadian beef producer on a visit to Ireland.

John Masswohl, director of government and international relations at the Canadian Cattlemen’s Association (CCA), said that his industry colleagues are very interested in developing trading links with the EU.

This week Mr Masswohl and CCA vice-president Martin Unrau met with beef sector leaders across the EU, visiting England, Ireland, France and Spain.