O’Neills reports 200% rise in sale of GAA jerseys down under

THE largest manufacturer of sportswear in Ireland yesterday reported a boom in the sale of GAA jerseys — in Australia.

Boosted by the growing numbers of young Irish men emigrating to Australia, O’Neills confirmed yesterday that the sale of their GAA jerseys there is up by 200% in the past two years.

O’Neills director Paul Towell said yesterday, “we’re chasing the emigrant dollar” by aiming to increase revenues in overseas markets.