Bord Bia identifies sustainability’s key challenges and opportunities

EUROPEAN consumer commitment to sustainability issues presents both an opportunity and a challenge to Irish food exporters, according to Bord Bia.

While the green credentials of Irish food is a clear positive, it will be increasingly difficult for exporters to get their unique message across in a market in which further owner concentration is anticipated.

Irish exporters may find it hard to communicate their unique strengths in the context of a market dominated by in-store branding.