Household brand will continue

MUSGRAVE will run the Superquinn chain of stores as a multiple, resulting in it going head-to-head with its main chain of owner operated SuperValu stores.

Cork-based Musgrave said it will not be franchising the Superquinn stores in the same way it does its SuperValu and Centra brands.

This news comes as it is confirmed Musgrave has taken over Superquinn in a multi-million euro deal.