Group urges firms to ‘adopt a road’ and fight litter

ANTI-LITTER campaigners have called on the Government to launch an initiative to get major companies to sponsor the clean-up of the national road network.

The Irish Business Against Litter group has proposed a national “Adopt a Road” scheme whereby businesses would finance the cleaning of stretches of national routes in return for getting their name on road signage.

IBAL chairman Tom Cavanagh said such a scheme was necessary to ensure the country was kept clean because of cutbacks in public spending on many areas, including roads.