Purchases of fresh fruit and vegetables up over last three years

IRISH consumers are buying more fresh fruit and vegetables weekly than they were three years ago, according to a survey from Bord Bia.

The food board’s latest research has found that 80% of fruit types bought by shoppers were fresh, as was 70% of all vegetable types.

In a novel move, Bord Bia has enlisted Irish rugby star Tommy Bowe to share his culinary tips for introducing fresh fruit and vegetables into everyday meals — available on the bestinseason.ie website.