Google tops list of ‘reputable’ firms

INTERNET services giant Google has been named Ireland’s most reputable company for a second consecutive year.

The US-headquartered internet search engine/online tools company — which employs more than 2,000 people here and has consistently been voted one of the best firms for which to work in Ireland, in recent years — topped the latest list of reputable companies, conducted by marketing and public relations agency, Corporate Reputations.

The 2011 ‘RepTrak’ study — labelled as the most comprehensive study of corporate reputations in Ireland — ranked Cadbury, Kellogg’s, Nokia and Volkswagen as the next best in the top five.

“Our research shows that, time and time again, a good reputation helps not only to protect bottom line but to improve it. Clearly, a good reputation is more than a ‘nice to have’. It is a strategic business imperative,” according to Corporate Reputations managing director, Niamh Boyle.

While the survey ranks all companies trading in Ireland only two of those in this year’s top 10 list are Irish; An Post being ranked ninth and Smyth’s Toys ranked tenth. The other three in the top 10 were Apple, eBay and M&S.

However, there were other Irish companies ranked highly in the list — including Eason, Arnotts, Dairygold and the Irish Dairy Board. Another Irish company — Anglo Irish Bank — was ranked lowest of the 119 companies surveyed.

Four of the last six on the list were banks — Bank of Ireland ranking 114th, Irish Nationwide 117th and AIB in second last place. Irish Life & Permanent, & and the EBS Building Society ranked 104th and 103rd respectively.

The survey ranks companies on how high esteem they’re held in, how much they’re admired and trusted, and how the general public feels about them.

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