Grocery stores to target online sales

CONSUMERS will show increasing interest in online grocery shopping over the coming years, according to new analysis from Bord Bia.

Analyst Eimear O’Donnell of Bord Bia’s small business team predicts that an increasing number of time-conscious, convenience-seeking Irish shoppers will make the same lifestyle choice with food as they have already made in relation to other forms of online retail. Irish food manufacturers are already gearing up for a shift towards online grocery trends.

Ms O’Donnell said: “There has been good growth in internet and broadband penetration in Ireland (over three million internet users).